Furlani Foods debuts new branding
Furlani Foods, a Mississauga-based company specializing in garlic bread, has updated its branding. According to the company, the new brand identity is intended to better reflect its efforts to “transform everyday meals into extraordinary meal experiences.” The redesigned branding includes an updated wordmark using orange and golden colours, as well as the tagline, “Family Faves.” The company has also redesigned its website at <https://furlanifoods.com>. The new branding was developed by Davis.
“We've always been passionate and committed to transforming everyday meals into memorable experiences that everyone can enjoy together,” said Jackie Brenkel, head of marketing at Furlani Foods. “This evolved branding communicates what makes Furlani special; an unwavering commitment to bring consumers delicious products of the highest quality, while speaking to meal makers whose primary goal is to see everyone have fun together over a great meal. The new look has been validated through extensive consumer research, proven to be eye-catching, memorable, clear in communication of benefit attributes, as well as preferred by our retail customers, loyal consumers and new shoppers to the brand.”