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ImagineAR signs deal with Professional Bull Riders

Vancouver-based augmented reality company ImagineAR has signed a multi-year licensing agreement with Professional Bull Riders and Fanmaker. Through this agreement, the company’s augmented reality technology will be integrated into the PBR mobile application for live events. Attendees will be able to take pictures and videos with holograms of riders, resulting in the appearance of standing next to the competitors. Other elements of the app include social media, treasure hunts and contests.

“AR provides a compelling second-screen experience for fans using their mobile phones to capture unique engaging moments,” said Kosha Irby, chief marketing officer at PBR. “With ImagineAR integrated into the PBR Rewards mobile app, fans can create content themselves and further connect with their favorite riders.”

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