Orange Shirt Society conducts jersey promotion
By Adnews Staff
The Orange Shirt Society, a non-profit organization based in Williams Lake, BC, has begun a promotion intended to educate athletes about the history of residential schools in Canada. During the initiative, the organization will send orange practice jerseys to youth hockey teams nationally. Each jersey will incorporate a QR code directing players to the Orange Jersey Project website, which contains a collection of educational materials about residential schools. Sports teams that want to participate can register online at <https://orangejerseyproject.ca>. The project is a collaboration between the Orange Shirt Society and Keener Jerseys. It is being sponsored by Canadian Tire.
"The Orange Jersey Project was born from the idea, 'what if we could use the power of sport to serve as a vehicle toward educating today's young athletes about the history of the residential school system and strengthen the path toward truth and reconciliation with Indigenous peoples?'" said Jeremy Boston, coordinator of the Orange Jersey Project. “We look forward to sharing the message and spirit of 'Every Child Matters' through the shared love of sports."