Fizz breaks new campaign
By Adnews Staff
Montreal-based mobile communications and Internet service provider Fizz has begun a new advertising campaign promoting its My Rewards loyalty program. Developed by Qolab, the campaign consists of three 15-second videos, each of which highlights a different aspect of the program. The mobile execution depicts smartphones as tarot cards provide members a look at their future rewards. The residential Internet ad depicts a pigeon covering a consumer in gold. The third ad compares the program to learning karate. These will be supported with social media content.
"Because the Fizz clientele follows online trends very closely, we make an effort to entertain and surprise audiences every time we speak to them," said Jocelyn Goyer, creative director at Qolab. "This campaign succeeds in seamlessly integrating both of our major product lines in its stories."