Videotron begins new campaign
Videotron of Montreal has begun a campaign promoting its mobile data services. Developed by Qolab, the campaign consists of television, online video, transit, points of sale, magazine, newspaper, online banner and digital radio advertising. It will run until March 27.
"This fun, positive campaign is anchored in local culture with doses of humour, winter scenery and an updated spin on popular folklore, in service of a clear and relevant message," said Hugues Choquette, creative director at Qolab.