SCOTT BRINGS COTTONELLE ADS BACK TO LIFE
By Adnews Staff
After a two-year hiatus from promoting its Cottonelle bathroom tissue in Eastern Canada, Scott Paper Ltd. of Toronto recently launched a TV commercial for the brand. The spot features the return of the Cottonelle lady and the updated Cottonelle packaging. The ad compares the softness and comfort of a cotton sweatshirt to the softness of cottonelle bathroom tissue. The tagline for the ad is "You can feel the softness." The ad was created by Bozell Worldwide of Toronto.
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