ALBERTO TOUTS BENEFITS OF HAIR CONDITIONER
By Adnews Staff
Bozell Worldwide of Toronto recently introduced a print campaign for Alberto-Culver Canada's VO5 Ultra conditioner. The ads focus on VO5's conditioning system and heritage in the conditioning segment of the hair care market. Manes of blonde, red and brown hair flow from the bottle of conditioner. The headlines read: "A Renewable Source of Energy," "Never a Dull Moment," and "Leads to a Long and Healthy Life."
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