ROCHE MACAULAY DRIVES MERCEDES CAMPAIGN
By Adnews Staff
Toronto-based Roche Macaulay & Partners Advertising Inc. of Toronto has kicked-off a national brand advertising campaign for client Mercedes-Benz Canada Inc., also of Toronto. Print teaser ads that began last week tell readers the automaker is excited about the upcoming year and remind them to keep their eyes on the road. Over a yellow background, the teasers feature the Mercedes-Benz logo as the dot at the bottom of an exclamation point. The agency says a mix of model specific and brand print ads will communicate a sense of excitement and the benefits of owning a Mercedes-Benz. They are slated to run until the end of June.
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