BURNETT WANTS STRONGER QUEBEC PRESENCE
By Adnews Staff
Leo Burnett Company Ltd.'s recent move to open its own office in Montreal was made because the agency wants to make a long-term commitment to the Quebec market, according to executive vice-president, client service director Gerry Frascione. He added that the company's first goal will be to service national clients with Quebec presences, including Kellogg, VISA, Procter & Gamble and Wrigley. Eventually Burnett hopes to expand its Quebec presence by going after other business, Frascione said. Burnett's Quebec business was previously handled by RTA Publicite of Montreal.
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