Milestones begins takeout promotion
Restaurant chain Milestones has begun a promotional initiative called “Milestones At Home” intended to encourage consumers to use the chain’s takeout service. The initiative includes a new online ordering system at <http://www.milestonesrestaurants.com> which incorporates advice on how to make eating takeout food more like an in-restaurant experience. It includes tips regarding comfort and service, recipes, an in-restaurant music playlist and audio of ficticious conversations taking place at other tables. The site is being promoted via social media content, email communications and in-store materials. The promotion was developed in association with Juliet Creative.
“Now, more than ever, we all need a little excitement in our lives, something that can help us escape the familiarity of our kitchens and living rooms and basements,” said Laurent Abesdris, creative director at Juliet Creative. “That’s why we’re helping Canadians turn once familiar spaces into something new and exciting; the perfect setting for a Milestones meal.”