CANTEL AT&T GOES TO TV
By Adnews Staff
Recently established Cantel AT&T launched its first national TV branding campaign this week. One 60-second spot and two 30-second spots will run in English and French until March 31. Print support for the campaign will also run beginning Feb. 24. The spots tout Rogers Cantel's innovation and AT&T's global reach. Rogers Cantel Inc. and AT&T signed an agreement last November that allows the companies to offer seamless wireless communications services throughout Canada and the U.S. The pact also allows Rogers Cantel to use the AT&T brand name, resulting in the company changing its name from Rogers Cantel to Cantel AT&T. Young and Rubicam and Gee, Jeffery & Partners, both of Toronto, teamed up on the branding campaign. Y&R is the agency of record for AT&T Canada, while Gee Jeffery is Cantel's agency.