NBA LAUNCHES CANADIAN CAMPAIGN
By Adnews Staff
The National Basketball Association introduced Canadian-specific ads as part of its "I Love This Stuff" campaign this week. The three 30-second spots support the NBA's apparel line. One spot running in the Toronto market features Toronto Raptors star Damon Stoudamire. Another spot stars Greg Anthony of the Vancouver Grizzlies and runs in Western Canada. The final ad runs nationally and includes both players. All of the spots incorporate a rhythmic sound track, slow motion footage of the players, NBA product shots and the tag line "Love the Game, Love the Stuff." Fallon McElligott Berlin of New York created the ads. Media buying was handled in-house.
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