PITCH-IN TO PUT OUT PSA CAMPAIGN
By Adnews Staff
PITCH-IN Canada has begun sending out radio and print executions for a national public service announcement campaign. PITCH-IN is a White Rock, B.C.-based national voluntary organization that promotes cleaning up the environment. The group is urging municipalities to provide free garbage bags and recognition to local PITCH-IN volunteers for national PITCH-IN Canada week, which takes place May 5-11. Allard van Veen, the group's president, said the organization is also looking for corporate sponsors. The PITCH-IN ads were created in-house and will run in papers and on radio across Canada on a public service announcement basis.
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