NBA GIVES AWAY ULTIMATE GAME PASS IN PROMOTION
By Adnews Staff
NBA Canada has teamed up with Hudson's Bay Company stores in Ontario and B.C. in a promotion that began last week. Under the deal, consumers purchasing NBA apparel at Zeller's and The Bay stores will receive a promotion-edition trading card pack containing three collector trading cards and one scratch-and-win ticket. They could win one of 250 NBA Starter caps and two dollars or five dollars off NBA apparel purchases. There will be a draw for four grand prize winners who will receive airfare, accommodations, spending money and NBA game tickets for two to one home game for every NBA team in the Central division, Atlantic division, Midwest division and Pacific division. Radio promotions in Vancouver and Toronto support the promotion. They were created in-house. Posters, display cards, rack hangers, employee buttons and Zeller's circular advertising are also being used. This portion of the campaign was created by Dockside Communications of Barrie, Ont.