GROUPACTION GIVING GUIDANCE TO NEW BUSINESS
By Adnews Staff
As part of a government-run business sponsorship program, Groupaction Marketing Inc. of Montreal is helping a young company in Quebec start out. Called Acces Jeunes, the company will produce a guide and discount card for young people in Quebec. Anyone under thirty qualifies for membership in the program. The card and coupons in the guide give users discounts at participating retailers. The cards and guides will be distributed twice a year in cˇgeps, universities, locations frequented by youth in Montreal and through a Quebec distribution network. Groupaction will assist Acces Jeunes in developing business contacts and will advise the company on how to position itself in the business community.
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