Grand Marnier conducts Grand Good Riddance campaign
Alcoholic beverage company Campari Canada has begun a holiday season campaign for its Grand Marnier brand. Developed by Juliet of Toronto, the promotion includes a cocktail called The Grand Good Riddance to mark the end of 2020. The campaign also includes social media content on Pinterest, Facebook and Instagram, as well as out-of-home advertising consisting of murals and street posters placed in high-traffic areas and near LCBO retail stores. Media work is being handled by Mindshare.