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Public Health Agency of Canada conducts Crush COVID campaign

The Ottawa-based Public Health Agency of Canada has begun a promotion intended to raise awareness of the risk of COVID-19 among young people between the ages of 13 and 29. Called “Crush COVID,” the effort will be conducted in association with the Entertainment Software Association of Canada and is aimed primarily at video game enthusiasts. The promotion will also include the participation of a number of Canadian video game studios. The intent is to raise awareness of ways young people can reduce the spread of the disease via a series of online videos.

“To reach young people, we must meet them where they gather,” said Minister of Health, Patty Hajdu. “Through the Public Health Agency of Canada's partnership with Canada's video game industry, we can connect with more young people and share important ways they can protect themselves and their loved ones. We need to work together if we want to crush COVID-19. This new campaign will help youth learn and remember public health measures, that will protect everyone.”

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