HOCKEY PROGRAM HOPES TO SCORE WITH INFOMERCIAL
By Adnews Staff
TRC Sports Medical Products Inc. of Toronto began airing an infomercial over the weekend to promote its off-ice training program. Called Hockey Sport, the program includes a video featuring tips from such personalities as hockey player Mike Gartner, NHL psychologist Dr. Wayne Halliwell, Toronto Maple Leaf trainer Chris Broadhurst and nutritionist Dr. James Meschino. Equipment allowing players to practise skating off-ice is also included. The half-hour infomercial is now running in the Toronto area and will roll out to the rest of Canada shortly. Eventually, TRC plans to take its program to the U.S. Channel 500 of Toronto, in conjunction with JPL Productions of Montreal, produced the infomercial.
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