French's Ketchup releases O Canada video
McCormick & Company has begun a promotion for its French's Ketchup brand to coincide with Canada Day. The effort consists of an online video depicting musicians Walk off the Earth performing a rendition of O Canada using ketchup bottles as instruments. The setting of the video is a backyard barbecue. The video is being hosted on YouTube and the French’s website, which also offers a collection of summer-themed recipes.
“French's Ketchup is a favourite staple for burgers, hot dogs, and summertime grilling,” said Deborah Sharpe, group marketing director for French's. “This year, we may be limited in how we physically get together on Canada Day, so we hope this playful rendition of our national anthem sparks joy and conversation around everyone's table and offers a unique way to celebrate our Canadian pride.”