Now Magazine, Georgia Straight ready joint initiative
MediaCentral of Toronto has undertaken a collaboration between its publications Now Magazine of Toronto and Georgia Straight of Vancouver. For the first time, the two publications have collaborated to produce a special edition with a cover story on the subject of the COVID-19 pandemic. According to the company, the two publications will bring the story to a national audience of 6.5 million. In addition to the shared cover story, each publication will carry localized coverage of the subject. The initiative will also include online and social media content. The special issue will be released on March 19.
“This is the first of many in-depth national features that will appear simultaneously in MediaCentral's Toronto and Vancouver publications, Now and the Georgia Straight, the two largest localized alternative titles in Canada,” said Brian Kalish, CEO of MediaCentral. “For decades these titles have individually played vital roles in how Canadians in Vancouver and Toronto inform themselves around national affairs. After acquiring these two iconic titles we now can unify their audiences with one clear voice. MediaCentral is effectively integrating its talented editorial teams in two major Canadian cities to engage a national audience of 6.5 million readers with best-in-class content. This opens up huge opportunities for the company.”