SSQ Insurance hires Lg2
By Adnews Staff
SSQ Insurance has retained Lg2 as its communications and marketing agency of record. The assignment includes brand strategy and national marketing activities for all of the company’s products. The account will be serviced by Lg2's offices in Quebec City and Toronto. Lg2 has worked for SSQ on a project basis for the past year.
“We have found a partner and business ally who can accompany our thinking, our strategies and the creation of marketing campaigns tailored to specific clientele and markets for our brand, products and services,” said Éric Trudel, senior vice-president of strategy and product management at SSQ Insurance. “Not only does Lg2 have the experience at the national level, it has previously worked with other major insurers on their marketing strategies as well. Lg2 is a natural fit for us.”