Greenleaf Foods sponsors Montreal Canadiens
By Adnews Staff
Greenleaf Foods has signed a sponsorship agreement with the Montreal Canadiens hockey team. Through the three-year agreement, the brand will become the exclusive plant-based protein sponsor of the team. Greenleaf will use the exposure to promote its Lightlife and Field Roast Grain Meat product lines, which will be sold at arena concession stands during home games. The agreement also includes advertising and retail promotion, as well as web banners, digital concourse arena signage and scoreboard displays. The Montreal Canadiens are owned by Groupe CH.
“Not only is Montreal's food culture well-known across Canada and internationally, the Montreal Canadiens' fanbase is first-class,” said Dan Curtin, president and CEO of Greenleaf Foods. “Aligning our two organizations to offer delicious, high-quality plant-based foods during home games and sampling events is an incredible opportunity.”