CBC/Radio-Canada signs representation deal with Acast
By Adnews Staff
CBC/Radio-Canada has signed an agreement with Acast of Sweden to handle international advertising sales and sponsorships for its line of podcasts. The broadcaster’s podcasts collectively attract approximately 11 million plays per month. Acast has sales staff in 10 countries in Europe as well as the United States and Australia.
“Our mandate is to inform, enlighten and entertain listeners, and we are excited to be partnering with Acast to support our global ambition and reach, as we look to bring Canada to the world through our unique and diverse original programming,” said Heather Gordon, director of digital sales at CBC and Radio-Canada Media Solutions. “Acast’s experience representing premier podcast brands, perfectly aligns with our award-winning content and global pursuits.”