CDMA DATABASE & LIST DAY
By Adnews Staff
The Canadian Direct Marketing Association will host its 5th annual Database & List Day on Jan. 31 in Toronto. Keynote speaker will be James Rosenfield of Rosenfield & Associates. He will cover topics such as database marketing's biggest enemy, world class database marketing, nine key segmentation principles and the Internet and database marketing. Other speakers are Information and Privacy Commission of Ontario assistant commissioner Ann Cavoukian, McCarthy TŽtrault, Barristers and Solicitors partner Peter Martin, CDMA president and CEO John Gustavson and Pentor Alliance Corp. president Joseph Galli. Session topics include applying the code of ethics, database building with the new media and finding a database that's right for you.