ALLIANCE ADDS AD SALES UNIT
By Adnews Staff
Alliance Broadcasting of Toronto established an in-house advertising sales unit this week. The new department will handle sales for Alliance stations, Showcase Television and the new History and Entertainment Network, which is scheduled to launch this fall. Prior to the formation of Alliance Broadcasting late last year, Showcase had operated as a stand-alone subsidiary with its own advertising sales force. Bill Dawson, Alliance Broadcasting's executive vice-president and COO, told Adnews the new sales unit will also seek outside business, offering its services to companies that don't have their own sales forces. In addition to creating the new division, Alliance announced the appointment of Peter O'Neill to Alliance Broadcast Sales' sales and promotion vice-president. He was most recently with Toronto-based Bankten Communications as of sales and marketing director. Alliance Broadcasting is a division of Toronto-based Alliance Communications Corporation.