FUND COMPANY TOUTS FINANCIAL ADVICE
By Adnews Staff
Spectrum United Mutual Funds of Toronto has released a series of financial management vignettes for the RRSP season. The 13-part program, titled "The Financial Advisor," consists of 90-second segments airing nationally on CBC Newsworld. Although Spectrum sponsored the series, the spots don't promote Spectrum or its products. Instead, they stress the importance of financial advisors to Canadian investors. Spectrum is augmenting the series with 30-second TV spots airing close to the vignettes and an ongoing national print campaign. The vignettes were handled by Bensimon*Byrne and Palisser Media Ltd., both of Toronto. Media Buying Services of Toronto executed the media buy. Bensimon*Byrne did the creative for the 30-second TV spots and the print ads.