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Chopard sponsors Porsche Cars Canada

Wristwatch brand Chopard has signed a sponsorship agreement with Porsche Cars Canada. The brand will be the official timing sponsor of the automaker’s 2019 season of the GT3 Cup Challenge Canada race series. Chopard will have presence at race weekends, as well as branding on the cars participating in the series. In addition, the class champions of the finale event will receive Chopard watches.

“Lovers of fine cars often have a great weakness for precious timepieces and vice versa,” said Karl-Friedrich Scheufele, co-president of Chopard. “Extreme precision and sporting elegance are important in both these fields.”

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