Porsche begins E-Performance campaign
Porsche Cars Canada has begun a campaign called "E-Performance" in support of its electric-hybrid vehicles. The national initiative began today at Yorkdale Mall in Toronto. It takes the form of an installation featuring a replica of the Porsche 919 hybrid race car, as well as a 2016 Cayenne S hybrid SUV. The installation also incorporates a touchscreen display and promotional workers to provide additional information. The installation will remain in Toronto until Dec. 13 before traveling to Ottawa, Quebec City, Edmonton, Vancouver and Montreal. The initiative will end in July 2016. A similar display will also be present at the 2016 Salon de l'Auto in Montreal and the Canadian International AutoShow in Toronto.
"We are very proud to be showcasing this initiative," said Alexander Pollich, president and CEO of Porsche Cars Canada. "It will allow consumers to familiarize themselves with the history and application of the incredible E-Hybrid technology which the brand has developed. Innovation and sustainability are important pillars of our brand and we are excited to be able to demonstrate this in a fun and interactive fashion."