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Student Price Card debuts mobile loyalty program

Toronto-based Student Price Card has introduced a new digital version of its loyalty program for students. The program, developed in association with Plastic Mobile of Toronto, makes use of a mobile application for Apple and Android devices. The company is currently rolling-out the digital program to its 15,000 participating merchants.

"By giving students relevant offers based on their location, making redemption easy via the digital card and adding personalized offers, the SPC app is engaging millennials with an offering that is as unique as the brand itself," said Salome Sallehy, vice-president of marketing and business development at Plastic Mobile.

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