CDW Canada signs sponsorship deal with MLSE
By Adnews Staff
Technology supplier CDW Canada has signed a multi-year sponsorship agreement with Maple Leaf Sports & Entertainment of Toronto. The company will sponsor the Toronto Maple Leafs and Toronto Raptors, as well as the Scotiabank Arena. As part of the agreement, CDW will provide the venue with networking and Wi-Fi products as well as digital signage. The deal also includes advertising and promotional activities that will promote CDW Canada to game attendees in Toronto and to national television audiences.
“We are constantly looking for ways to work with our partners to enhance our fans’ experience from when they enter the building and throughout the game,” said Jeff Deline, chief revenue officer at MLSE. “CDW’s technology expertise will help us create solutions and opportunities together that resonate with our fans.”