TD Bank sponsors La Voix
By Adnews Staff
TD Bank Group has signed a sponsorship agreement with Quebecor in support of the upcoming season of musical competition television series La Voix. The seventh season of the show will begin on Feb. 10. The deal is part of a series of musical sponsorships from TD, which includes approximately 90 music festivals and 100 community music programs nationally.
"Music reminds us that we are all connected through common interests and ideas," said Sylvie Demers, president of the Quebec market at TD Bank Group. "Each week, more than two million music fans tune in to La Voix and, in doing so, help grow and promote homegrown talent. That is why we are proud to be associated with this flagship program in Quebec's cultural landscape."
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