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Amazon Canada begins Buy 1 Give 1 promotion

Amazon Canada has begun a promotional initiative called "Buy 1 Give 1" in association with First Book Canada. For two weeks, the online retailer will donate one dollar to the organization for each qualifying children's book purchased. The funds will be used to provide $100,000 worth of books to Canadian children in need nationally.

"We are pleased to team up with First Book Canada through this amazing program, which will be a direct result of customer purchases of children's books over the next two weeks," said Mike Strauch, country manager for Amazon Canada. "At Amazon, it all started with books, and what better time of year to give the gift of literacy to kids across Canada than the holiday season."

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