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DIRECT MARKETING FIRM EXPANDS

Herbert A. Watts Limited of Toronto has expanded its operations by acquiring Unionville, Ont.-based NCH Promotional Services Ltd. The sale became effective Dec. 31. Watts offers direct marketing, sales promotion and telemarketing services. The company has offices in Charlottetown, Prince Edward Island, St. John, New Brunswick and Toronto. Rip Gauthier, Watts' chairman and CEO said nothing will change at NCH, except the position of president Brian Husselbee. He will return to his job with NCH in the U.S. Husselbee will be replaced by Reg Marrison, who was most recently CEO and research development director of A.C. Nielsen Japan. Watts officials could not be reached for comment. NCH's other worldwide businesses have been acquired by NuWorld Marketing of California, an associate of Watts.

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