GREYINTERACTIVE ADDS ACCOUNT
By Adnews Staff
The Vancouver City Savings Credit Union has handed its account to GreyInteractive Canada Ltd.'s Vancouver office. VanCity had worked with GreyInteractive on a project basis since April, but didn't make the agency its AOR until mid-December. Steven Heath, GreyInteractive's general manager-west, told Adnews VanCity had worked with other interactive agencies and that GreyInteractive had to prove its ability to the company. However, he said there was no formal pitch for the account. VanCity has had a long-standing relationship with Grey Advertising (Vancouver) Ltd. Lisa Elvers, VanCity product manager, said in a release that the company wanted to move ahead with high technology-based banking options and that GreyInteractive would help VanCity set them up. VanCity has 32 branches in the Greater Vancouver and Fraser Valley area.