ROYAL CARIBBEAN INTRODUCES CAMPIAGN FOR DREAM VACATIONS
By Adnews Staff
Royal Caribbean Cruises Ltd. of Miami launched a North American print and TV campaign this week that encourages people to take their dream cruise not someday, but as their next vacation. Each of the six TV spots opens with a ship floating through either sunset-drenched waters or a midnight-lit sea. Different music such as Willie Nelson's "Unchained Melody" and the theme of "Rocky", is heard throughout the commercials. All spots end with the tag line, "Like no vacation on earth." The campaign was created by McKinney & Silver of Charlotte, North Carolina.
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