SANYO CAMPAIGN DOESN'T SKIP A BEAT
By Adnews Staff
A transit campaign for Japan-based Sanyo's CD-Mobile players, claiming the machine doesn't skip, caught the eye of CBC show Street Cents. Among other things, the youth-oriented show assesses whether products are worth their price and tests advertising claims. In a recent episode, correspondent Andrew Bush put the Sanyo CD-Mobile through a series of gruelling tests including: skipping with the CD player, jumping on a trampoline and throwing it off Vancouver's Lion's Gate Bridge tied to a rope. The CD player passed all the trials and Sanyo Canada said the publicity the show generated for the product was advertising beyond value. The CD-Mobile has been promoted by a bus transit campaign running in major Canadian cities since late October. The ads feature a Sumo wrestler and b-boy model in different ads, with a picture of the CD-player and the tag line "I Don't Skip !" Toronto-based Nucleus Communications Network produced the boards