AUTO SHOW GEARS UP FOR JANUARY LAUNCH
By Adnews Staff
Organizers of next year's 29th annual Montreal International Auto Show are getting ready for the show's opening next month. Featuring the latest models from 34 manufacturers, the show takes place from Jan. 9 - Jan. 19 at Montreal's Olympic Stadium. In addition to the vehicles, 50 exhibits of automotive products and services will be displayed, including the most recent cellular phones and alarm systems. Automobile specialists will be ready to answer any questions from visitors. A new addition to the show is the "Design with a Feminine Touch" segment. It features gadgets and accessories that might be of use to women drivers. Another unique highlight will be the "Convertibles with a European Flair" presentation, featuring more than a dozen original models from prestigious car makers.Cineplex Odeon theaters in Montreal began running spots for the show earlier this month. Print, radio and TV executions will begin hitting the Montreal market on Jan. 2. Advertising was created by Publidar of Montreal. Optimum Public Relations, also of Montreal, will handle PR