AVCO SWITCHES AGENCY
By Adnews Staff
Avco Financial Services Canada Ltd. of London, Ont. gave its account to Cormark Communications last week. The London, Ont. agency won the business in a competition with three other agencies because it had a clear understanding of the company's customers and their needs, Avco senior vice-president John Maynard says in a release. Avco had been using FCB Direct of Toronto for about seven or eight years, but decided to hold a review because it wanted to take a fresh look at potential partners, communications manager Malcolm Ruddock told Adnews yesterday. Cormark will launch a campaign for the company in the new year. Avco provides financial services in consumer lending, mortgages, revolving-charge accounts and insurance through a national network of about 220 branches.