AIRLINE'S OFFER REWARDS LOYAL CUSTOMERS
By Adnews Staff
In a bid to woo customers after much publicized labor and restructuring problems, Canadian Airlines International Ltd. launched a frequent flier promotion this week that doubles the number of points fliers can earn. All passengers on January flights and those who flew in the six weeks prior to Canadian's Jan. 1 restructuring announcement qualify for the program. The troubled airline lost passengers during November as it struggled to put its financial house in order. The bonus points offer is an attempt to win back some of that business and a way of thanking those who chose to fly Canadian despite its problems. The double points offer is being promoted by a national print campaign that started this week. Gee, Jeffery & Partners Advertising Inc. of Toronto created the ads.