DMB&B AWARDED PARAMOUNT MEDIA BUSINESS
By Adnews Staff
Toronto-based D'Arcy, Masius, Benton & Bowles, Canada got the media portion of the Paramount Home Video-Canada account last week. The agency was chosen without a review. Its partner agency, TeleVest of New York, was chosen by Paramount Pictures earlier this month to buy all national television advertising for network, syndication and cable for Paramount's feature film and home video releases in the U.S. Canadian advertising for Paramount is done in-house in the U.S.
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