U Sports hires Enterprise
U Sports, the national brand for university sports in Canada, has retained Enterprise of Toronto as its agency of record for communications and media relations. The firm will work to support communications for university sports nationally. Enterprise will also participate in the development of research, social media activities and event guides.
"We are excited to see where U Sports can go," said Graham Brown, president and CEO of U Sports. "We know that communications, content and media relations are extremely important for our growth and it is why we chose an innovative agency like Enterprise."