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Energi PR signs market research deal with Medius International
By Adnews Staff
Energi PR of Montreal has formed an agreement with market research firm Medius International. Through this agreement, Energi will offer Medius's "Psychmentation" market research service to its clients in the healthcare sector. Medius International is a subsidiary of Sigma.
"We've been blown away by the authenticity and quality of information derived from Psychmentation and Energi PR is among its delighted clients, so our experience is first-hand," said Carol Levine, CEO of Energi PR. "Our pharma clients face increasingly complex circumstances, not only because of industry perception, but also because of enormous pressures to be profitable in a highly regulated and competitive market. Clients are happy when external partners work together to add value and find sensible, practical solutions. The Energi PR and Medius model is a powerful resource."