Altius Healthcare hires Energi PR
By Adnews Staff
Altius Healthcare of Concord, ON has retained Energi PR of Montreal as the public relations agency of record for its Purgenesis line of skin care products. The new product line will be sold through dermatologists and medical spas nationally. The agency’s first work will be on the launch of the brand. Altius Healthcare is a division of the Devonian Health Group pharmaceutical company.
“Being able to understand and communicate the science behind our product was a deciding factor in working with Energi PR,” said Sybil Dahan, president of Altius Healthcare. “Our messages to consumers and our distribution through skin care experts requires layers of expertise, not only in terms of the traditional promotion of beauty products, but a solid appreciation of our evidence.”