Kraft Heinz Canada conducts touring ketchup promotion
Kraft Heinz Canada has begun a summer promotion in support of its Heinz Ketchup brand. The national promotion will involve a mobile installation that will visit various festivals, including the Burlington Sound of Music Festival, the Mississauga Waterfront Festival, Yonge & Dundas Square and Taste of the Danforth. Attendees will be invited to pose for an photograph or type in a text message to be incorporated into a personalized ketchup bottle. The promotion also involves the participation of baseball players Carlos Delgado, Roberto Alomar and Joe Carter.