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Aurora Importing & Distributing hires Strategic Objectives

Aurora Importing & Distributing, a Mississauga-based company specializing in the importation of Italian food products, has retained Strategic Objectives of Toronto as its public relations agency of record. The firm won the account in a competitive pitch process.

The assignment includes the development of PR campaigns promoting the company's Aurora, Allessia, Basso Oil, Loacker, Denigris and Gavioli brands. These initiatives will focus on the authenticity and nutritional value of the products. The agency will also participate in Aurora's national presenting food sponsorship of Italian Heritage Month in June.

"Strategic Objectives, with its industry-leading expertise and award-winning track record supporting food-focused brands, is an excellent fit for Aurora," said Tony Morello, president of Aurora. "The team clearly demonstrated its understanding of the home chef consumer and has outstanding media and influencer relationships that will advance our profile and business. The agency has the experience in grocery and many sectors to bring innovative, brand-building PR programs to life and has proven its unique ability to create powerful, storytelling that connects with Canadians."

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