UFile conducts Tax & U campaign
Thomson Reuters has begun a campaign for its tax software UFile. It will consist of out-of-home, digital and radio advertising, as well as a series of local events. These tax education events will be aimed primarily at young adults and will take place in Quebec City, Montreal, Ottawa, Toronto, Winnipeg, Calgary, Edmonton and Vancouver. These will be accompanied by online materials at <http://www.ufile.ca>. Digital media buying is being handled by Havas. The other campaign elements are being managed in-house.