TRIMARK PROMOTES MUTUAL FUNDS AS GIFTS
By Adnews Staff
For the second consecutive year, Trimark Investment Management Inc. of Toronto is marketing its mutual funds as ideal Christmas presents. The program is called Trimark Presents and became available across the country last week. It makes it easy for gift-givers to buy fund investments for anyone on their holiday shopping list, especially children because the company says they can wait a long time for their investments to grow. The funds can be set up in trust, so although a child owns them, an adult can manage the account until the child reaches the age of majority. Trimark is aiming the program at grandparents by advertising in the gift guide of the December issue of Today's Seniors, a publication distributed throughout the Greater Toronto Area. The program is also being promoted using PR handled by Environics Communications of Toronto.