LIBERTY MUTUAL HELPS HOMEOWNERS AVOID ICE DAMS
By Adnews Staff
Liberty Mutual of Boston released a video earlier this month that could help homeowners prevent ice dams from forming in their houses. Ice dams are caused by heat build-up in the attic and inadequate ventilation. Problems start when melting ice and snow refreeze around the eaves of a roof and back up under the shingles. A homeowner will know ice dams have formed if icicles are hanging from the roof. The video, which is available in North America, is being promoted using direct mail and media relations done in-house. According to Liberty Mutual, customers in the U.S. and Canada suffered $26.7 million in damage from ice dams, more than $65,000 of which occurred in Alberta, Ontario and Quebec. Liberty Mutual sells insurance for homeowners, automobile, valuable possession and personal liability.