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Inaria hires Giants & Gentlemen

By Adnews Staff

Sports apparel company Inaria has retained Giants & Gentlemen of Toronto as its new advertising agency. The assignment includes the development of a brand position, followed by creative promoting Inaria's line of soccer equipment and team apparel. This is the first time the brand has employed an advertising agency. New marketing communications are expected to begin later this fall.

"We have some big plans in the global arena for this brand," said Emily Montgomery, category launch manager at Inaria. "We are banking on G&G to help us get there."

September 9, 2016

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