Sport Chek begins What It Takes campaign
Sports equipment retail chain Sport Chek has begun an Olympics-themed advertising campaign called "What It Takes." The campaign consists of a series of athlete profiles focusing on their determination. The profiles are presented as online videos optimized for viewing on mobile devices. These will be supported with social media activities. The series will be hosted by Canadian Olympic bobsledder Kaillie Humphries. The first video features swimmer Ryan Cochrane.